Blow the Whistle on Sunburn!

Kids in a group | Rounders England

Rounders England is supporting the Outdoor Kids Sun Safety Code; backed by Julia Bradbury and partnered with the Association for Physical Education, sports coach UK and the Youth Sports Trust

Thanks to a new initiative, devised and funded by the Myfanwy Townsend Melanoma Research Fund, all children who play outdoors now stand a better chance of escaping the harmful effects of sunburn.

Launched on the 7th May, is a FREE online resource bank, developed by a leading skin cancer specialist alongside experts in physical education and safeguarding. We’re in good company too; over 30 national governing bodies, clubs and associations who work with children in a whole range of outdoor activities are also backing the initiative!

Taking advice off the page and into action!

Rounders England is urging members to log on and then follow a simple code to achieve their official accreditation stamp, verifying that specific measures have been met and they actively sun protect kids in their care. A downloadable toolkit provides promotional materials, designed to keep guidelines ‘front of mind’ and ensure that your good practice is supported by parents.

Rounders England welcomed the approach by The Myfanwy Townsend Melanoma Research fund to work with them on the Outdoor Kids campaign.

Julia Rice, Marketing Officer at Rounders England said

Rounders is a traditional British sport, played in the garden or the park, so supporting The Myfanwy Townsend Melanoma Research fund in their bid to raise awareness of sun safety was an obvious partnership. As the NGB for the sport, tasked to get more people playing Rounders, it is important that information on sun safety is available for anyone who visits our website for advice or support. Increasing awareness is a significant step towards reducing the risk of melanoma in later life and that is something everyone can be proactive about.”

Why Now?

A recent survey suggests that London 2012 inspired more children to get outdoors and play sport with more than half of the 1,645 eight to 12-year-olds saying they now played more sport than before London 2012. Although this is a positive, outdoor activities subject young skin to ‘prolonged sun exposure’ which can result in sunburn, even on a cloudy day. 

Why Vital?

Figures from Cancer Research UK show that incidence of melanoma in the UK is now five times higher than it was in the 1970s; more than 13,000 people develop melanoma each year, compared with around 1,800 in the mid-1970s.

The Skin Cancer Foundation estimates that 80% of lifetime sun exposure occurs during childhood and that just one blistering sunburn can double the risk of getting melanoma later in life. We believe that targeting children’s attitudes and behaviour at a young age will encourage good habits which will last a lifetime.

Says Julia Bradbury

I am a lover of the outdoors but also aware of the harmful effects of the sun; so I am delighted to be part of the creation of the Outdoor Kids Sun Safety Code.  We owe it to all children to do our best to make sure they are safe in the sun.”

For further information, log on to the website


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