Rounders England appoints two new non-executives

Rounders England is excited to announce the appointment of two new non-executive directors to its board, which will significantly increase its digital and marketing capability.

An expert in sports, travel, and finance industries, Farhad Divecha joins with over 20 years of experience, including expertise in digital strategy, search and social media marketing, ecommerce, mobile commerce and growth analytics. Farhad is currently Managing Director at digital marketing agency, AccuraCast. Prior to AccuraCast, Farhad worked with 3Com, Tata Group, Household Financial Services, and Equisys.


Zoe Burton, a Senior Manager at Deloitte Consulting, joins with over 9 years of experience in advising CEOs and CIOs on how to best use technology and digital tools to meet their business outcomes. Zoe currently leads Deloitte’s Digital Transformation proposition in the sports sector. She has spent the last 18 months working with a number of leading sports clubs and governing bodies to help them define and implement their digital strategies.


Commenting on the appointments, Katherine Knight, Chair of Rounders England, said,

“I’d like to welcome Zoe and Farhad to our board. They both bring exceptional skills and experience that will continue to push our work forward. It is no coincidence that they both bring significant strategic digital capabilities to our community, an area which, as recent lockdown experience has shown us, will be a major growth area for us in how we communicate our messages of health, fitness, diversity and the inclusivity of rounders.”

Article by Rounders England:

Rounders England is a non-profit sport’s national governing body (NGB) in England.
Rounders England provides a structure for the sport from the Board, local deliverers and teams right the way through to individual members and volunteers.