This Girl Can
In 2015 This Girl Can changed the game.
The Sport England campaign inspired 2.9 million phenomenal women to get active in all their sweaty, jiggly glory. Everyday women with relatable bodies gave judgement the finger and got moving in ways that worked for them.
But despite this progress, there is still more to do. Research shows that the pandemic and cost-of living crisis have had a disproportionate impact on women. Meaning they have less to spend on weekly budgets and less time to spend on themselves. As a result, their activity levels have fallen and show little sign of recovery. So how can we make a change? 2.4 million fewer women than men strongly agree that they enjoy getting active. We call this the enjoyment gap. And it’s up to all of us to close it.
The enjoyment gap is not inevitable and is completely fixable by challenging the practical and structural obstacles that make activity feel less welcoming for women. Focusing on making activity more safe, social, self-affirming and suitable for women. With you, we will reshape women’s experiences to welcome all women with open arms. With you, we will challenge one another to act on women’s needs. With you, we will change so that no woman is left behind. With you, we can make a real difference to how women experience activity.
With you, This Girl Can
We hand picked four women from around the country who have been playing Rounders for some time and got to know them a little better.
Join a Rounders team in your local area. Rounders is a great activity for building your stamina and fundamental skills as well as forming a strong social network.
Rounders England’s Involvement
Rounders England are delighted to be part of this campaign and were even more delighted when Jo Baldwin – within the picture on the right – a Rounders player from Burnley, was chosen to represent her sport in the 2015 poster campaign.